B2B CUSTOMER & PRODUCT MARKETING IN ACTION

Global Customer Engagement Capability Development for dunnhumby

ABOUT DUNNHUMBY:

dunnhumby is the global leader in Customer Data Science, helping retailers and brands deliver better experiences through Customer First strategies.

VERVEIQ SERVICES:

As interim Global Customer Engagement MD, VerveIQ founder Pipa Unsworth led the transformation of their global customer engagement (CE) capability: developing customer loyalty, lifecycle marketing and digital customer experience solutions.

  • Capability transformation and reorganisation programme

  • Redesign of CE Solutions: Loyalty, Lifecycle Marketing & Digital CX

  • New CE credentials and sales playbooks

  • New CE training programme

  • Client support and new business development

  • Employee engagement improvements

  • Coaching and mentoring CE team members

Customer Engagement Solution Benefits:

Capability Design & Reorg

B2B Service Design

Training Programme

Client & New Biz Development

Coaching & Mentoring

Sales Playbooks

We’d love to hear from you and find out about your growth goals. Say hello and we’ll arrange a convenient time to talk.

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