Consulting CMO
Providing “fractional” strategic marketing leadership expertise and objectivity in a flexible and cost-efficient way.
We provide flexible marketing leadership.
Many growing businesses reach a point where they need to bolster their leadership team with marketing expertise - to help them stand apart and scale further. This may be before they are able to accommodate the overhead of a full-time CMO.
That's where a consulting or fractional CMO can step in; delivering flexibility, expertise, objectivity and accountability for growth goals and plans without the overhead.
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A strategic marketing plan will help you focus on the right growth goals and where to investment your finite resources.
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Creating integrated marketing campaigns to deliver against company growth goals (product/service launches, customer acquisition etc) requires careful planning and execution.
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Aligning marketing with sales and service teams, through effective processes and systems, makes for more successful customer journeys.
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All modern marketing is data-driven (or guided) so understanding what data and technology you need to power your marketing efforts is a critical part of planning and execution.
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We know how to get the best out of your team, and support their development. This is essential to driving business growth.
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VerveIQ founder, Pipa Unsworth, provides marketing leadership to B2B businesses through board advisory and NED roles.
“As a new startup, VerveIQ’s “fractional CMO” service was exactly what we needed to chart our growth. They helped with everything from business planning, creating our brand, defining our marketing plan and then helping us action by building and coaching our team. The focus on growth mean we spent our marketing budget wisely and effectively.”
— Andy Ball | CEO | Great2
Consulting CMO Success Stories.
Peak Indicators
Working with the senior management team to align Sales, Marketing & Delivery, we led brand, marketing and growth initiatives for this visionary analytics consultancy.
Great2
We helped grow this startup from an idea into an award-winning growing business; supporting the founding team on business planning, all aspects of brand development and marketing.
FreelanceDiary
Working with the startup’s founder, we created a marketing strategy and growth plan that focused on building brand awareness, customer acquisition and GTM and product launch plans.
More growth services for your business & team.
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Customer Marketing
Want to improve how you get, keep and grow profitable customer relationships?
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Product Marketing
Need help with your product strategy and planning a successful product launch?
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Partner Marketing
Want to build a brand and revenue boosting partner programme?
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Small Biz Marketing
Want a simple, effective marketing plan to help grow your small business?
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Marketing Mentoring
Need an experienced mentor to help you coach you to marketing career success?
Book a free ‘power hour’.
We’d love to hear from you and find our more about your growth goals. Drop us a line and we’ll arrange a convenient time to talk.