Helping Marketers Embrace MarTech

Verve IQ founder, Pipa Unsworth, has been elected to the Board of the DMA Group.

On her appointment, Pipa said: “In a time of rapid change for our industry, it’s more important than ever that the DMA is ready to lead marketers where they need to go. In terms of technology, in particular, we need to help marketers become more ‘MarTech’ literate and I look forward to ensuring the DMA can do this successfully.”

Chair of the DMA Group Board, Mark Runacus, said: “MarTech now accounts for the biggest chunk of most CMOs budgets – around a third according to Gartner – and that portion of spend is growing. The IDM’s Professional Skills Census research shows that it’s an area where marketers want to improve their understanding and so we will support CMOs and their teams with our thought leadership on customer engagement.”

Read the full press release here on the DMA website.