The marketing industry is rapidly evolving, driven by advances in marketing technology (from automation to AI). Pipa Unsworth, Verve IQ founder, joins the DMA Group Board to help them be a leading light for marketers looking to acquire the necessary ‘MarTech’ knowledge and expertise to help their business thrive in the future.
Last week I chaired the Direct Marketing Association’s CMO Roundtable on “The Future of Customer Engagement”. I joined a room full of senior marketers to consider the impact of emerging and immersive technologies on the how brands acquire customers and build loyalty.
Originally published on 20 February 2015 on the DMA Blog as part of their "Get Ahead in Marketing" mentoring event, this post looks at how how creating and authentically communicating your personal brand can accelerate your career. Enjoy!
Pipa Unsworth | VerveIQ Founder & MD