I'm excited to join Bright Yellow Circle as an advisor and support ex-colleague, friend and BYC founder Matthew Banks as he reimagines loyalty by uniting blockchain, identity, currency and community.
This post was originally shared on 17 March 2016 on the Direct Marketing Association (DMA) Blog as part of their “Brand Building Value Chain” event. Along with the other speakers, we debated the question “As brands befriend media platforms directly, what role will creative and media agencies play in the near future?” As outgoing Chair of the Agencies Council, my talk (and this post) focused on how agencies can remain relevant and deliver value as the established value chain disintegrates around them. Here’s what I covered.
Pipa Unsworth | VerveIQ Founder & MD