DMA

Helping Marketers Embrace MarTech

Helping Marketers Embrace MarTech

The marketing industry is rapidly evolving, driven by advances in marketing technology (from automation to AI). Pipa Unsworth, Verve IQ founder, joins the DMA Group Board to help them be a leading light for marketers looking to acquire the necessary ‘MarTech’ knowledge and expertise to help their business thrive in the future.

Creating a Data-Driven Culture

Creating a Data-Driven Culture

Perhaps the most significant culture shift for businesses today is adopting a data-driven approach. Organisations looking to leverage ‘big data’ may recognise the need to think differently about the role data plays in their business, but are they acting differently based on what it’s telling them?

Do startups, unencumbered by legacy platforms and processes, have an advantage over big brands in the race to a build an effective data-driven culture? Or are they overly-reliant on founders gut instincts? How can agencies help big brands break down the silos that often prevent true collaboration and insight sharing across complex organisations?

What can agencies, big brands and startups learn from each other’s approach to building effective data cultures?

Creating Your Personal Brand

Creating Your Personal Brand

Originally published on 20 February 2015 on the DMA Blog as part of their "Get Ahead in Marketing" mentoring event, this post looks at how how creating and authentically communicating your personal brand can accelerate your career. Enjoy!

Pipa Unsworth | VerveIQ Founder & MD