B2B CUSTOMER & PRODUCT MARKETING IN ACTION
Global Customer Engagement Capability Development for dunnhumby
ABOUT DUNNHUMBY:
dunnhumby is the global leader in Customer Data Science, helping retailers and brands deliver better experiences through Customer First strategies.
VERVEIQ SERVICES:
As interim Global Customer Engagement MD, VerveIQ founder Pipa Unsworth led the transformation of their global customer engagement (CE) capability: developing customer loyalty, lifecycle marketing and digital customer experience solutions.
Capability transformation and reorganisation programme
Redesign of CE Solutions: Loyalty, Lifecycle Marketing & Digital CX
New CE credentials and sales playbooks
New CE training programme
Client support and new business development
Employee engagement improvements
Coaching and mentoring CE team members
Customer Engagement Solution Benefits:
Capability Design & Reorg
B2B Service Design
Training Programme
Client & New Biz Development
Coaching & Mentoring
Sales Playbooks
