Partner Marketing
Developing partner strategies and plans that enhance your customer propositions and open up new markets and audiences.
We build profitable partner programmes.
We develop partner strategies that open up new markets, access new audiences, enhance propositions, block competitive threats and mitigate risks associated with scaling up.
Getting partnerships right takes a huge about of coordination and effort. We help kick-start the process for you and coach your team to build valuable relationships that drive new opportunities and revenue.
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Strong partnerships are built on a solid foundation; a comprehensive strategic alliances strategy and plan.
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Partner programmes require enormous energy, so it’s important to have structure so you can prioritise your investments wisely.
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Creating a set of clear agreements and contracts helps start partnerships off in the right direction.
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Mapping the partner journey, from joint proposition development to closing deals, is an important step in building profitable relationships.
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Partner marketing is a joint effort, requiring a joint plan, agreed content strategy, branding guidelines and budgeting.
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Technology partnership are as important as sales and service-based partnerships for driving growth and creating customer value.
“As a business with a new, innovative technology we needed to build strategic alliances with likeminded consulting firms and agencies. VerveIQ brought us both the expertise and the network to build our partner ecosystem quickly; securing over 20 strategic European partners in less than 8 months.”
— Glen Manchester | CEO | Thunderhead
Partner Marketing Success Stories.
Thunderhead
We kickstarted the growth of this innovative B2B technology firm’s EMEA partner programme, securing over 20 strategic sales, service and technology partners in less than 8 months.
Global Agency
Marketing tech alliances are essential to growing agency revenues. Creating a strategic plan, phased roadmap and structured programme means your investment in partner initiatives deliver a positive return year after year.
Alliances Playbook
Whether you’re starting or scaling your partner programme, our strategic alliances framework and toolkit can get you there quicker; building a growth pipeline of new opportunities.
More growth services for your business & team.
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Customer Marketing
Want to improve how you get, keep and grow profitable customer relationships?
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Product Marketing
Need help with your product strategy and planning a successful product launch?
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Small Biz Marketing
Want a simple, effective marketing plan to help grow your small business?
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Consulting CMO
Need to add marketing expertise to your leadership team in a flexible way?
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Marketing Mentor
Need an experienced mentor to help you coach you to marketing career success?
Book a free ‘power hour’.
We’d love to hear from you and find out more about your growth goals. Drop us a line and we’ll arrange a convenient time to talk.