Product Marketing
Helping you successfully launch and take your products and services to market; driving customer engagement and growth.
We help you achieve product-led growth.
By understanding what your customers want, we move your towards ‘product-market fit’ by developing effective positioning, messaging and competitive differentiation that generates and converts leads.
Working with you from pre-launch and early user testing, through to launch and initial traction, we help you convey your unique product value to an engaged audience.
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Building a strong plan of how to achieve your product goals is a vital part of product development that we can help accelerate.
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Everything we do starts with understanding the customer. Personas are a great way to hone in on their needs and how we can add value.
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Having a clear, compelling value proposition that describes how you can uniquely add value to your customers is essential.
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It’s important to clearly define how your product will deliver its promise for your intended audiences.
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Define an effective GTM strategy and plan that engages your target customers and launches your product successfully.
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Great content doesn’t just happen; it takes careful research and development to ensure it engages your customers.
“Developing product strategy can be arduous, but the product canvas VerveIQ created with us for our new pioneering AI app helped us launch it quickly and clearly, gaining traction with early adopters and partners.
— Chloe Armstrong | Brand & Comms Manager | Peak Indicators
Product Marketing Success Stories.
Peak Indicators
Working with Peak Indicators technology and innovation director, we defined the product strategy, canvas and GTM plan for the world’s first artificial intelligence (AI) digital assistant, “Ada”.
AnalogFolk
Working with AnalogFolks’ executive team, we led a short project to assess the feasibility of a new brand design AI solution, build the product strategy, product canvas and business plan.
FreelanceDiary
As FreelanceDiary’s fractional CMO, VerveIQ founder led all marketing efforts, including developing product marketing strategy, GTM launch plans and supporting content.
More growth services for your business & team.
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Customer Marketing
Want to improve how you get, keep and grow profitable customer relationships?
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Partner Marketing
Want to build a brand and revenue boosting partner programme?
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Small Biz Marketing
Want a simple, effective marketing plan to help grow your small business?
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Consulting CMO
Need to add marketing expertise to your leadership team in a flexible way?
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Marketing Mentor
Need an experienced mentor to help you coach you to marketing career success?
Book a free ‘power hour’.
We’d love to hear from you and find out more about your growth goals. Drop us a line and we’ll arrange a convenient time to talk.